Radio advertising continues to prove an excellent medium for reaching audiences through its high penetration levels and repetition. Radio ads are also highly memorable and generate excellent consumer recall and a high call to action. Empire can recommend the best stations for your target audience and objectives, and help you plan your radio adverts from start to finish. What are the Different Types of Radio Advertising? There are various types […]
Success In Black-And-White Clarity Digital Broadcasting Network has mastered direct response the hard way; losing accounts when sales metrics fell short of profitability. Fortunately, we were rewarded for successful campaigns by having media budgets doubled, tripled, even increased tenfold to scale those campaigns. The brutal black-and-white clarity of direct response advertising is also what makes it so beautiful, for a well-structured campaign will reveal precisely how to make future radio […]
Crafting Effective and Engaging Radio Commercials Powerful copywriting and masterful production are essential to the success of any advertising campaign. On radio, that requires a specialized set of skills, different than those used in digital design or television production. The process starts with you, the client, defining exactly what you want a radio listener to do after they’ve heard your radio commercial. From there, every word, every sound, is orchestrated […]
Building Your Relationship With Customers Successful branding means nurturing enduring relationships with customers. It’s creating the affinity that makes a customer choose your brand over another, even when logic and price might suggest a better option. Perhaps no other medium can tap into this emotional nerve center more cost-effectively than radio. Here’s an example. If we told you to close your eyes and picture the perfect sunset, imagine exactly where […]
Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American musician, singer, songwriter, and humanitarian. He is best known for his work with his E Street Band. Nicknamed "The Boss", Springsteen is widely known for his brand of poetic lyrics, Americana, working class and sometimes political sentiments centered on his native New Jersey, his distinctive voice and his lengthy and energetic stage performances, with concerts from the 1970s to […]
AC/DC are an Australian rock band, formed in 1973 by brothers Malcolm and Angus Young. A hard rock/blues rock band, they have also been considered a heavy metal band, although they have always dubbed their music simply "rock and roll". AC/DC underwent several line-up changes before releasing their first album, High Voltage, in 1975; Malcolm and Angus were the only original members left in the band. Membership subsequently stabilized until […]
Tickets for PiL 2022 are now on general sale. See PiL Official for links. http://www.pilofficial.com/shows.html
The Church are one of the many great '80s alternative bands lined up for L.A.'s Cruel World Festival in May. Ahead of that, the band will tour the West and West Coast, including stops in Petaluma, Reno, Salt Lake City, Boulder, Phoenix, Pioneertown and more. Tickets for the whole tour go on sale Friday, January 21 and all dates are listed below. "American audiences have always been extremely important to […]
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