Once we navigate your campaign to deliver the desired cost-per-lead, cost-per-acquisition or other success metric, we are actively engaged in the ongoing management of your campaign, testing new media and/or creative to scale the campaign as large as you’d like. How could we craft or tweak the message to generate […]
Building Your Relationship With Customers
Successful branding means nurturing enduring relationships with customers. It’s creating the affinity that makes a customer choose your brand over another, even when logic and price might suggest a better option. Perhaps no other medium can tap into this emotional nerve center more cost-effectively than radio.
Here’s an example. If we told you to close your eyes and picture the perfect sunset, imagine exactly where you’d be. Feel the temperature on your skin. Notice the colors of the sky. Experience the full five senses of your moment in the sunset. A room full of people sharing this experience would each describe their perfect sunsets differently, each mentioning their own personal preference for the beach, the mountains, or perhaps in their own backyard. Now imagine a TV, print, mail or web ad showing you what they call “the perfect sunset.” For most, the experience would fall short of their own, unique, perfect sunset, individually conjured and personalized from the suggestion of well-chosen words.
This is the power of radio to trigger your senses and create emotion. It’s why a branding campaign on radio can be memorable and sustainable – and at a fraction of the cost of sending production crews around the world in search of the perfect sunset.