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Types of Radio Advertising

Radio advertising continues to prove an excellent medium for reaching audiences through its high penetration levels and repetition. Radio ads are also highly memorable and generate excellent consumer recall and a high call to action. Empire can recommend the best stations for your target audience and objectives, and help you plan your radio adverts from start to finish. What are the Different Types of Radio Advertising? There are various types of radio advertising that you can choose from. By identifying […]

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Radio-advertising

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Direct Response Ads

Success In Black-And-White Clarity Digital Broadcasting Network has mastered direct response the hard way; losing accounts when sales metrics fell short of profitability. Fortunately, we were rewarded for successful campaigns by having media budgets doubled, tripled, even increased tenfold to scale those campaigns. The brutal black-and-white clarity of direct response advertising is also what makes it so beautiful, for a well-structured campaign will reveal precisely how to make future radio buys profitable, even if the first campaign fails to turn […]

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Digital Broadcasting Network

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Radio Commercials

Crafting Effective and Engaging Radio Commercials Powerful copywriting and masterful production are essential to the success of any advertising campaign. On radio, that requires a specialized set of skills, different than those used in digital design or television production. The process starts with you, the client, defining exactly what you want a radio listener to do after they’ve heard your radio commercial. From there, every word, every sound, is orchestrated to deliver that outcome. Effective radio advertising is not about […]

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radio advertising radio effective campaigns Top branding logos

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Branding

Building Your Relationship With Customers Successful branding means nurturing enduring relationships with customers. It’s creating the affinity that makes a customer choose your brand over another, even when logic and price might suggest a better option. Perhaps no other medium can tap into this emotional nerve center more cost-effectively than radio. Here’s an example. If we told you to close your eyes and picture the perfect sunset, imagine exactly where you’d be. Feel the temperature on your skin. Notice the […]

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The Bands

Bruce Springsteen

Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American musician, singer, songwriter, and humanitarian. He is best known for his work with his E Street Band. Nicknamed "The Boss", Springsteen is widely known for his brand of poetic lyrics, Americana, working class and sometimes political sentiments centered on his native New Jersey, his distinctive voice and his lengthy and energetic stage performances, with concerts from the 1970s to the present decade running over three hours in length. Springsteen's […]

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The Bands

AC/DC

AC/DC are an Australian rock band, formed in 1973 by brothers Malcolm and Angus Young. A hard rock/blues rock band, they have also been considered a heavy metal band, although they have always dubbed their music simply "rock and roll". AC/DC underwent several line-up changes before releasing their first album, High Voltage, in 1975; Malcolm and Angus were the only original members left in the band. Membership subsequently stabilized until bassist Mark Evans was replaced by Cliff Williams in 1977 […]

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