Success In Black-And-White Clarity
Digital Broadcasting Network has mastered direct response the hard way; losing accounts when sales metrics fell short of profitability. Fortunately, we were rewarded for successful campaigns by having media budgets doubled, tripled, even increased tenfold to scale those campaigns.
The brutal black-and-white clarity of direct response advertising is also what makes it so beautiful, for a well-structured campaign will reveal precisely how to make future radio buys profitable, even if the first campaign fails to turn a profit.
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